The most memorable event of the third day was the Fireside chat with podcaster, author and CMO Christopher Lochhead and Christian Anschuetz, Principal Advisor with SF Digital. They weighed in on the future and the “Death of the S&P 500”.
Christopher Lochhead talked about Native Digitals, aged 35 or under, whose experience with everything in life is digital first. He brought forth the example of companies like Netflix and Google who pushed for employees to return to offices on the premise that the best work, and innovation, must occur in the office.
“That’s absolutely wrong and it’s been proven wrong in the case of those companies”, says Lochhead. Rather, it’s the increasing number and importance of native digitals that presents the opportunity for innovation.
Christian Anschuetz brings his views on the future of Fortune 500, stating that the reason for the significant churn in those companies is because they fall more in love with what they do than the people they do it for. “One of the reasons digital transformation efforts fail to reach their target is because the target was never understood well in the first place.” Anschuetz dispenses his advice to those in attendance by saying that the way forward is to remain customer focused.
You can find many more resources about the content and the Expo itself on their website.